# Press Kit Best-Practices Audit

Audit date: March 1, 2026  
Scope: `press-kit/` contents in this repository.

## Summary

Current status: strong foundation with a few important gaps for full media-readiness.

## Checklist

| Area | Status | Notes |
| --- | --- | --- |
| Verified fact sheet | Pass | `PRESS_KIT.md` includes owner, legal name, service area, offerings, contact, and source files. |
| Short + long boilerplate | Pass | Both included in `PRESS_KIT.md`. |
| Press contact info | Pass | Direct owner phone and email included. |
| Press release template | Pass | `PRESS_RELEASE_TEMPLATE.md` included. |
| Pre-send QA checklist | Pass | `MEDIA_CHECKLIST.md` included. |
| Public landing page | Pass | `/press-kit/` page exists and is linked from footer. |
| Search discoverability | Pass | `/press-kit/` added to sitemap. |
| Media asset index | Pass | Logos/images paths and gallery manifest referenced. |
| Usage/claims guardrails | Pass | Documented in `PRESS_USAGE_GUIDELINES.md`. |
| Founder bio + headshot package | Partial | Story exists on site; dedicated press-bio file/headshot package not yet assembled. |
| Approved customer quote bank | Gap | No approved testimonial bank in the press kit yet. |
| Downloadable ZIP/PDF package | Gap | Assets are listed but not bundled into downloadable press-ready formats. |
| Data-backed metrics section | Gap | No launch year, event counts, or repeat-client metrics currently documented. |

## Highest-Impact Next Steps

1. Add a dedicated founder bio file and approved headshot(s).
2. Add 3-5 approved customer/sponsor quotes with attribution permissions.
3. Publish a downloadable ZIP package with logos + curated photos + captions.
4. Add verified metrics (only if you can support every number publicly).